Information about Competitors
Category: Marketing
Even though industrial espionage is illegal and immoral, it is still legal to gather specific valuable information about your competitor:
| Information sources about competitors | |
| Newspapers
Exhibitions/fairs Public accessible market and trade analyses Trade associations National and international databases Competitor’s customers Printed marketing, presentation and product material Exchange of experience groups Credit agencies |
Newsletters (own branch/customers’)
Conferences/courses Public statistics Public company registers/accounts Own customers New employees (from competitors) Own earlier analysis Analysis of accounts Embassies and commercial attachés |