Step 1: Priority of Parameter Performance
Category: Marketing
Figure 1 shows how customers and the company priorities the parameter performance. The example shows which factors the customers stress the most when choosing product/supplier. The example further shows which parameters the company believes are important to the customers in their priority of parameter performance.
Figure 1: How customers and the company priorities the importance of parameters
There is a gap in the evaluation of several parameters, especially within the parameters Product quality, Operating efficiency, and Time of delivery, where the company has another priority than the customer.
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