Action Plan Marketing implementation means to plan ‘WHAT’ to do, e.g.: how to do it, when to do it, who is in charge, and what are the costs (budget). Use a simple GANT diagram to schedule the activities over the year: Managing the Marketing Effort Marketing strategies must be based on consumer needs, and also […]
Once the company has decided upon its positioning strategy, it is ready to begin planning the details of the marketing mix. The marketing mix is one of the major concepts in modern marketing.
Companies know that they cannot satisfy all consumers in a given market, at least not all consumers in the same way. There are too many different kinds of consumers with too many different kinds of needs.
The marketing mix describes the set of tools that a company uses to communicate with its customers. It refers to the distinct features of an enterprise that become visible on the market place. They are summarised by the four Ps: Product, Price, Promotion and Place.
Organisational structure The organisation of the marketing department must allow the following objectives to be reached:
Typically, a marketing case study is a record of a marketing issue which has actually been faced by business executives, together with relevant facts, opinions and prejudices upon which the executives had to depend in making decisions.
Every company needs to be able to identify new market opportunities. No company can depend on its present products and markets to last forever. The complex and changing environment constantly offers new opportunities and threats. The company must carefully analyse its consumers and the environment in order to avoid the threats and take advantage of […]
The strategic plan defines the company’s overall mission and objectives. Within each business unit, marketing helps accomplish the overall strategic objectives. Alert companies rely on marketing as the main system for monitoring and adapting to the changing marketplace. Marketing is not simply selling or advertising, but rather the whole process for matching the company to […]
«Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others».
